Lynda
Why?
Marketing and Brand Strategy Consultant
Hi. I’m Lynda.
As a proven marketing leader and brand strategist with 30 years of experience, I have guided and transformed all types and sizes of brands – from start-ups to global conglomerates. Today, I’m helping clients ask the right questions and get the most bang for their buck. I specialize in how to capture the fractured attention span of Millennials and Gen Z’s.
With a sense of urgency and a bias for action, I’ll take your project from “why” to “how.”
In these uncertain times, that’s something you can count on.
WHY me?
Advertising + Marketing + Communications + Digital Strategy + Editorial + SEO + Millennial + Gen Z + Luxury + Higher Education +
Advertising + Marketing + Communications + Digital Strategy + Editorial + SEO + Millennial + Gen Z + Luxury + Higher Education +
Marketing Strategist + Thought Leader + ROI Nerd
Never one to shy away from rolling up my sleeves and getting down to business, I specialize in maximizing media budgets and minimizing non-working dollars. That’s right. I’m an ROI junkie.
My clients have included global icons such as Verizon, 7-Eleven, Pizza Hut and Brinker International. On the agency side, I paved a career path through some of the world’s greatest shops – Ogilvy, Publicis, Tracy Locke and RAPP.
These days, I lead the brand and marketing strategy for Carnegie Mellon’s Tepper School of Business, where I’m the Chief Marketing & Communications Officer.
From boardrooms to classrooms, I demonstrated how to cut through the fractured attention span of Millennials and Gen Z’s so they take action. I don’t teach. I do.
“Agencies teach you fundamental strategic principles. My background enables me to pivot from brand to brand, product to product. It's knowing how to motivate your customer that counts.”
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WHY not?
It’s a puzzling marketplace. Let me solve it for you.
My process is transparent, and my billing is fair. I’ve been where you are.
The initial consultation is free. My work begins once we have agreed upon the assignment and well as a go-to-market brief. No false starts. No wasted time.
No surprises. Ok, maybe just the good kind - the surprised and delighted kind.