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Want to be heard? Then you need media plans and marketing strategies that connect your brand to the right people at the right time.
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You can’t get the results you want if you don’t start with intelligent assumptions. Focus groups, A/B copy testing, competitive trends, mystery shopping are just of the few insights I can bring to meet your needs for solid market research.
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As a professional writer and editor-in- chief, I not only consult on effective internal and external communications, but I also do the work. Writers write.
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“Digital Content” is the new “Big Data.” Don’t be intimidated. Let me craft a clear strategy and action plan for owned, paid and earned media with content that attracts and entices.
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A sucker for an impressive ROI, I measure and report performance with transparency and an eye on continual improvement.
I have been fortunate to lead advertising strategy for global icons on for client as well as agencies. As a result, I have a unique perspective and understanding - What do clients want? What do agencies need? Where do the two meet?
Non-profit or for profit; agency side or client side; my goal is the Win-WIn.